Social Media Branding

I develop visual identities and brand guidelines tailored to each client, creating cohesive systems that can carry across digital marketing and social media. These projects showcase the brand systems I’ve developed, from color palettes and typography to visual elements, content direction, and real-world social media applications.

Presentation Title Page
Magazine Moodboard
Color Palette
Instagram Feed Concept
Sample Text + Image Posts
Article Promotion Collage Post
Instagram Carousel Post Concept

A 2022 consulting project focused on developing a cohesive brand and social media strategy for The Mountains Magazine. Created an educational brand guide for the client outlining visual direction, content concepts, and practical strategies for translating the magazine’s identity across social platforms.

TRYP Newark Hotel & The Robert Treat Hotel

Designed social media posts for two hotel brands, adapting their existing color palettes with custom typography, layouts, and visual treatments to create cohesive Instagram feed samples.

Brand Identity & Guidelines

A collection of brand guidelines developed across healthcare, hospitality, professional services, and nonprofit organizations, showcasing distinct visual identities tailored to each client.